The experience obtained from previous work at creating rural creative clusters enable us to draw certain conclusions concerning the policy of development of rural areas, especially referring to joining them to the area of creative economy:

From supporting individual people to working with the whole village society. It is important to shift attention from supporting individual villagers (both in social aid and supporting entrepreneurship) to treating the village as a socio-economical system. Coming up with an idea for the whole village facilitates creating ideas for individual entrepreneurial activity. The creation of a common product of the village increases its competitiveness. Joining villages in a sort of cluster increases their position on the market even more. People attempting any action on their own are faced with great difficulties. Apart from the difficulty of entering the market there are additional problems with neighbors. The societies of many villages show a negative attitude towards people disturbing with their actions the status quo.

Rethinking the rural assets and possibilities. It is crucial to re-define, rethink the village assets and to take an even greater advantage of non-material factors of development. The village assets may also be enriched by external import. This applies particularly to cultural, information and human capital. When creating a map of the village assets territorial and time limitations must be overcome and the work should focus more on symbols and metaphors than material factors of development. The village needs challenges on the world scale. To have one’s place in the economy it is important to stand out and attempt to discover new unoccupied areas.

Creating the bridgeheads of creative economy. The village needs fewer strategies and plans on paper and more practical actions- development through action, by establishing examples of possibility, bridgeheads of the economy of creativity. It largely depends on cultural conditions: villagers are more willing to believe in what they see with their own eyes, what they can touch. The bridgeheads of creative economy in the village should be centers of experiencing and an area of learning for people from another village and town who want to enter the path towards creative economy.

Villagers as coaches and multipliers. Villagers learn quicker and more effectively from the like of them, who were successful, who are a tangible proof that the enterprise is profitable, hence the need for village multipliers.

From problem orientation to looking for what’s good. A logical framework is often used in creating the strategy of development in rural areas. One of the key rules is the analysis of the problem situation. Meanwhile the causes of problems are often too complex to easily find the perfect recipe for overcoming them. Approaching the situation in a village from a point of view of appreciating inquiry, we are looking for something good, something that can be the foundation for development, a new frame of reference, thanks to which the change of situation in the village will be made possible. It resembles the application of acupuncture where the needles are not always placed where it hurts.

Greater creativity and experimenting. Introducing the village to new times requires courage, fun, creativity and a consent to make mistakes therefore the projects in a village should be run in an informal, creative atmosphere.

System of support and real partnerships. To develop the specialization of a village one must go beyond its wattle fencing, invite schools, firms and other organizations dealing with the subject of specialization. Creating partnerships and networks of cooperation should stem from the need to create together, should stem from common interest. Partnerships must not be formed too hastily though, such is the requirement of the program. They should ripe so that the partners can get used to each other. In the case of thematic villages partnership does not need to have a territorial character. The parties of such partnership may be entities from all around the world which share the same specialization. The policy of development of rural areas must take into consideration world trends, otherwise the village will remain on the margin of changes.

Partnership with a town instead of dependency. Within the framework of creative economy there is a chance for the village to redefine its relationship with the town, as a place of creative fun, adventure, education, therapy, but also as an example of the possibility of entering creative economy.